Wireframe Design

The objective for this project was to conceptualize a website for a fictional brand developed from a previous assignment. Using Adobe XD, I was to develop wireframes and a style tile for 5 Eagles, a military surplus company.
This is the style tile for the 5 Eagles website. Here, decisions were made on the website's navigation bar, color scheme, text styles, and pull-quotes. While I could have easily communicated what 5 Eagles sells with an olive drab theme, I tried to theme the brand with a more overtly patriotic feel. This was initially challenging, as the design elements started to resemble that of a politics website. I aimed to offset this notion by introducing beige into the color scheme.
Above is my favorite wireframe of the ones I produced. Here, I further characterized the soul of the website with modules that cover deals, articles, and contact information.
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